Atorvastatin [Advertisement Withdrawn]

On 25 February 2008, Pfizer announced that it will voluntarily withdraw all advertisements for Lipitor featuring Dr. Robert Jarvik and will commit to ensuring greater clarity in the roles and responsibilities of its spokespeople in its consumer advertising and promotion. Dr. Jarvik is not a licensed physician and his use in advertisements was considered misleading. In addition, although he was shown rowing (and therefore implying that his heart was healthy) he in fact does not row and the advertisement employed a body double. Pfizer withdrew the advertisement as a result of the allegations.